Better Fraud Prevention? Take a Good, Hard Look at DevicesMore Needs to Be Done to Stop Fraudsters, Says iovation's John Marsden
To stop fraudsters, iovation's John Marsden wants organizations not just to ask customers to verify their personal details. He also wants organizations to take a good, hard look at the devices that alleged customers are using.
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"There is so much ID data for sale and for use by the fraudsters [that] to predicate your fraud prevention techniques on ID data is not the right way to approach it," he says. "You need a multilayered approach, and one of those critical layers is what [that] device means to you, how that device is interacting with you, and the reputation of that device across a shared network."
In a video interview at the recent Infosecurity Europe conference in London, Marsden discusses:
- Identity takeover, account takeover and other online fraud trends;
- The need to move past relying on passwords;
- Using devices to help prevent, spot and block online fraud, without impacting the user experience;
- The impact of TransUnion's acquisition of iovation.
Marsden is a director for iovation in Europe, the Middle East and Africa. Previously, he served as the European head for identity and fraud avoidance at Equifax UK, among other roles at Equifax. Plus he worked at Barclaycard.