Awareness & Training , Education , Fraud

Wells Fargo's Rob Zerby Says Consumers Want to be 'Inconvenienced'

Getting Consumers Involved in Fraud Prevention, Detection

Consumers are willing to be inconvenienced to help their banking institutions reduce fraud and enhance the security of financial transactions, says Robert Zerby, vice president and financial crimes manager within the Community Banking Risk Management division at Wells Fargo Financial Crimes Risk Management. What's more, he says increased publicity surrounding retail breaches is spurring consumers to work more closely with their banks.

See Also: Balancing Fraud Detection & the Consumer Banking Experience

In this video interview recorded at ISMG's San Francisco Fraud and Breach Prevention Summit, Zerby discusses:

  • How buy-in from consumers for fraud-prevention offerings, like text alerts, is on the upswing ;
  • Why consumers understand more today than even three years ago about their need to be vigilant to reduce fraud;
  • Steps banks and credit unions should take to increase the number of services they offer customers for enhanced fraud detection and prevention.

See Zerby present here on The Evolution of Payments Fraud and the Emerging Threat Landscape.

Zerby serves as program manager for both fraud and anti-bribery and corruption for Wells Fargo Community Banking. A 15-year veteran of the bank, he has spent more than 21 years in risk management, information technology and decision science. Prior to his current role, Zerby was the manager of operations for financial crimes Investigations, and the governance and reporting manager for corporate fraud risk management.


About the Author

Tracy Kitten

Tracy Kitten

Director of Global Events Content and Executive Editor, BankInfoSecurity & CUInfoSecurity

A veteran journalist with more than 19 years' experience, Kitten has covered the financial sector for the last 13 years. Before joining Information Security Media Group in 2010, where she now serves as director of global events content and executive editor of BankInfoSecurity and CUInfoSecurity, she covered the financial self-service industry as the senior editor of ATMmarketplace, part of Networld Media. Kitten has been a regular speaker at domestic and international conferences, and was the keynote at ATMIA's U.S. and Canadian conferences in 2009. She has been quoted by CNN.com, ABC News, Bankrate.com and MSN Money.




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